Monthly content priorities by category, campaign, store and care theme.
Content system
What feeds the monthly calendar.
The strongest calendar uses real source material instead of relying on repetitive poster output.
Social Media & Content Office
Build a content office around products, buyers, showrooms and after sales trust.
A dedicated operating page for ORCA social media: channel roles, content planning, technician and showroom capture, publishing, community management and monthly optimisation.
Operating model
One content office, not a posting desk.
The role is to connect product education, buyer guidance, showroom visibility, service proof, offers and community response into one monthly system.
Channel native copy, creative, scheduling and publishing.
Routine response, escalation and public care coordination.
Comparison, use case, warranty and maintenance guidance.
One ORCA voice across product, retail and after sales communication.
Monthly review of formats, enquiries, traffic and action.
Channel architecture
Different channels, different jobs.
The same idea can travel across channels, but the format and role should change.
Mass reach, household decision support, offers and service proof.
Visual discovery, reels, showroom energy and saveable guides.
Searchable demos, comparison and technician led evergreen content.
Fast discovery, practical tips and human, short form retail content.
Corporate authority, partnerships, leadership and B2B communication.
Features, fit, comparison, category education and new arrivals.
Live environment, demos, staff expertise and retail experience.
Maintenance, service process, troubleshooting and human proof.
Approved stories, delivery moments, ownership and care experiences.
Seasonal, product, bundle and store campaigns.
Partnerships, expansion, leadership, PR and community activity.
Workflow
From priority to published content.
Every month follows one controlled production and approval flow.
Confirm category, store, campaign and care priorities.
Build the calendar, scripts, shot list and design requirements.
Shoot products, showroom, technicians and approved customer material.
Edit, design, write and adapt by channel.
ORCA confirms product, price, policy and sensitive claims.
Publish, respond, report and adjust the next cycle.
Measurement
Report on buyer action, not only follower growth.
Monthly reporting should connect content to useful commercial and trust signals.
Reach, video views and branded discovery.
Saves, shares, useful comments and watch quality.
Website visits, messages, product views and store intent.
Service enquiries, response themes and care content interaction.
Best topics, formats, channels and customer questions.
Formal document
Social Media and Content Formal Proposal
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Formal service proposalSocial Media and Content Formal Proposal
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