Promote launches, showroom activity and local offers.
Performance Marketing
Connect media spend to a real buyer journey, not isolated boosting.
Paid media is activated around approved objectives, audiences, creative, landing routes and measurement. Media spend remains separately approved by ORCA.
Objective design
Start with the business action, then choose the media.
A campaign should answer what ORCA wants the customer to do next.
Drive category, model or seasonal interest.
Product views, messages, lead forms or purchase journeys.
Bring back people who watched, visited or compared.
Amplify service proof when trust is the campaign objective.
Paid funnel
One message does not serve every stage.
Creative and targeting should change as customer intent increases.
Video and reach around a strong retail or care message.
Comparison, demo, buyer guide and creator proof.
Search, retargeting, offer and store/website action.
Service, care and future upgrade communication where appropriate.
Campaign types
Media follows ORCA priorities.
Examples are activated only when the offer, stock and landing route are ready.
High intent brand, category, product and service demand.
Video, product, offer, retargeting and lead campaigns.
Video reach and remarketing around high value content.
Paid support behind strong approved creator content.
Geo targeted store, launch and activation campaigns.
Measurement
Track the journey ORCA can actually observe.
Reporting is tied to the objective of each campaign.
Reach, frequency, views, clicks and cost.
Product views, landing engagement and tracked actions.
Messages, forms, calls or appointment/store intent.
Attributed or assisted sales where data is available.
Creative, audience and landing route performance.
Spend governance
ORCA controls the budget.
No material paid media commitment is made without approval.
Stock, offer, creative and landing route checked first.
Campaign budget confirmed before launch.
Spend moves only within agreed parameters.
Results, issues and next action are documented.
Media spend and standalone campaign management are separately quoted.
Formal document
Performance Marketing Formal Proposal
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Formal service proposalPerformance Marketing Formal Proposal
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