High value Dhaka locations around launch, category or trust messages.
ATL, BTL, Ground Activation & PR
Take ORCA’s trust and retail story beyond the screen.
This page covers offline media, BTL, retail activation, public relations and vendor coordination around approved objectives. Execution scope and external costs are quoted separately.
ATL & OOH
Use mass visibility when the message deserves scale.
Outdoor and offline media should amplify one clear idea, not become disconnected placements.
Flexible creative for product, store and care communication.
Used selectively when reach, credibility or timing supports the objective.
Catch buyers around movement, shopping and category consideration.
Connect offline attention to a trackable digital destination.
BTL & ground
Turn the brand into something people can experience.
Activations should create useful interaction, not only leaflet distribution.
Live product demos, comparison and guided experience.
Selected diagnosis, advice or maintenance oriented public activation.
Apartment and neighbourhood activations where category fit is strong.
Developer, corporate, retail or community collaborations.
Briefed manpower with clear scripts, tracking and handover.
PR
Make real operating proof newsworthy.
PR works best when there is something substantive to report.
New stores, category growth and customer experience development.
Customer care, technician, warranty or transparency initiatives.
Developer, corporate, community or strategic collaborations.
Product care, buying guidance and consumer insight.
Approved holding statements and reputation communication when needed.
Execution workflow
One route from idea to live execution.
Vynzo manages the approved vendor and field process.
Objective, audience, location and success measure.
Media owner, vendor, venue, promoter or specialist supplier.
Collect and review cost and production requirements.
ORCA approves external budget and final creative.
Coordinate supplier, timeline, field activity and documentation.
Delivery proof, issues, results and next recommendation.
Commercial & governance
External execution stays transparent.
Large media, printing, venue, talent, production and manpower costs are not hidden inside the recurring retainer.
Define exactly what is being activated.
Vendor/media cost shown separately.
Planning, coordination and approved management scope.
No commitment without ORCA approval.
Standalone execution is quoted separately.
Formal document
ATL, BTL, Outreach and PR Formal Proposal
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Formal service proposalATL, BTL, Outreach and PR Formal Proposal
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